Lessons Learned

Now that the dust has settled on my start into this e-publishing adventure, I thought it might help others if I shared a few of the things that I have learned through this process.  By no means am I an expert now.  I think it's safe to say that I know just enough to get the job done.  I still have a lot to learn, but here is what I have learned to this point.

There are several resources available to the new author, and the more you read the more prepared you can be.  One of the first things you have to remember in the world of e-readers is:  What you see is not what you get.  By this I mean that your manuscript, as it appears in MSWord, is not as it appears on a Kindle, Nook, or the plethora of other mechanisms.  You have to take that wonderful manuscript and butcher it up to make it look good.

The best place to start is BEFORE you begin your manuscript.  Unfortunately, most of us don't know this until we have spent many long hours on our manuscript.  So, be prepared to spend hours doctoring up your work.  Be patient.  Don't skip any steps in the process, it will only prolong the process.

Save your original manuscript and modify a copy of it for the conversion process.  This way, you always have the original to fall back on.

A good starting point is to read David Dalglish's blog entry on this subject.  It is a good quick-and-dirty look at prepping your manuscript, but it is not the end all.  There are aspects of the journey that he doesn't cover, but I would consider this a must read.  Especially for those of you who are not on friendly terms with your computer.

Amazon Kindle

Step one is to download a free copy of Building Your Book for Kindle.  Give it a read at work, during your breaks of course.  Then open up your manuscript and just follow the instructions in the book.  Again, don't skip any steps in the process (especially the table of contents part...).
Amazon actually makes this whole thing fairly simple.  Once you have finished following the process that the book spells out, you will have an html file ready to upload to Amazon.  The most challenging part for me was formating the book cover correctly.

Smashwords

Download the free copy of the Smashwords Style Guide.  Just like with Amazon, follow the instructions in the guide, and do not skip any steps.
Smashwords is bit more demanding than Amazon.  This is because of the premium outlets like Apple and Barnes and Noble.  Your electronic book has to be formatted properly before they will send it on to other outlets.  Keep in mind, the 'meatgrinder' at Smashwords will not catch some formatting errors.  So even though your book may be approved by the software, issues can still exist.
When I uploaded my book the first time, I saw that text on the left hand side was cut off on Apple devices, and the map in my book would not show, yet the 'meatgrinder' accepted the book.  When the book completed the second step of the process (real people taking a look at it), I was instructed to fix these things.  Without a doubt I lost some sales here, because before the book made it to the second part of this process several people had already viewed the sample and most likely written it off because of formatting errors.
Again, do not skip any steps outlined in the style guide and you can avoid losing sales.  Take your time going through all this.  I know, you're ready to get your book out there, but getting in a rush will cost you.

Createspace

So you spend several hours working on your manuscript formatting it in silly ways to translate to the multitude of e-readers.  You head is stuck in the what-you-see-is-not-what-you-get mode.  Go eat a sandwich, watch TV, mow the lawn, whatever you need to do to get out of that mode.  Because when it comes to creating the print version with Createspace, what you see IS what you get.

Quite frankly, the print version of Blood of Two is embarrassing.  I love the cover, but the inner content looks cheap.  It looks cheap because I failed to make it look like a standard book.  Set up your word processor to reflect the print size of your book.  In my case it was 6x9.  Once you do that, grab a book off your shelf and see what you can do to make your document emulate that professionally published book.  What you see on your computer screen is what you will see on the printed page.

Again, take your time.  You want your book to look its best.  Take no shortcuts.  You took months to write your book, take a few hours to present your book at its best.  Do not make the same mistake I made.

I know there isn't much here, but the main thing to remember is patience.  Don't think that you will go home on a Tuesday night and be published by the time you head to bed.  While it is very possible that will happen, you can't jog into the process with that attitude.  Take your time to do it right.  It doesn't matter if you've written a masterpiece if people can't read it.