Know What to Expect

When I jumped into the world of becoming and Indie author, I pretty much knew what to expect.  Or, I suppose, more of what NOT to expect.

I was not going to become an overnight success.
I was not going to make millions on my one title.
I was not going to grab the attention of a major publisher.
I was not going to let any of this slow me down.

It is really quite amazing to see how many of my peers expect the opposite.  I know of one author (and have read of many more like her) who published her book and expected it to sell in blockbuster numbers.  One of the problems was that the extent of her energy ended when she published the book.

Several weeks passed and her sales were non-existent.  She vented on her personal Facebook account about how people she thought were friends had obviously not supported her by purchasing her book.  That vent was the first time many of her friends even knew she had written a book.

Never mind the quality of work.  If you do not expend energy on marketing, you lose.  Unfortunately, there are a million ways to lose on marketing.

Research, research, research, research.  Before you publish and after you publish, research.  One marketing path may work for one author and fail for another.  A lot of it is a gamble, so you have to decide which avenue is worth the gamble for you.

I recently ran an advertisement on Goodreads.com because of the success stories I had seen about it.  It is relatively inexpensive, and it reaches my target audience.  I have sold books because of this campaign.  Not a lot.  I still have my day job, but through that campaign, I was able to reach more people.  My audience has grown, and I only spent the money I felt I could afford to lose.

The Leaf Pendant was released as a freebie.  Yes, it is another story, but it is also another marketing tool.  And this one cost me nothing.  That short story has garnered sales and increased the size of my audience.  I have broadened my exposure.

I didn't expect the world to know C. Hollis Gunter when I published Blood of Two, I did expect to have to tell the world who I was.  Nobody will open up their web browser and google your name if they don't know your name.  So, tell me, why do you expect instant sales of millions and an invite to Oprah?

I hesitate to call marketing work, because I have seen work (from a distance) and that ain't it.  Marketing takes time.  Time that could be spent writing your next masterpiece.  Your next masterpiece won't matter any more than your first if you don't spend some of that time to spread the word.

If you write, and that is all you want to expend your energy on, then know what to expect.